New Zealand has long been celebrated for its breathtaking natural beauty, rich cultural heritage, and diverse outdoor activities. Now, a new partnership between Tourism New Zealand (TNZ) and travel platform Klook is set to make these experiences even more accessible to Muslim travelers from Malaysia. Running from September 6 to 22, the campaign enables tourists to easily book halal-friendly experiences through Klook, offering a seamless way to explore the Land of the Long White Cloud.
With halal food options and Muslim-friendly accommodations readily available, this initiative caters directly to the needs of Malaysian Muslims, providing an inclusive and welcoming experience. Whether it’s a road trip across New Zealand’s majestic landscapes or a cultural immersion into Māori traditions, the campaign reflects TNZ’s commitment to making travel enjoyable for all.
Malaysian Muslims and New Zealand
New Zealand’s appeal among Malaysian tourists has been steadily increasing, making Malaysia an important market for the country’s tourism industry. According to Gregg Wafelbakker, TNZ’s General Manager for Asia, Malaysia has seen a surge in visitor numbers, with over 30,000 arrivals recorded by the year ending June 2024, marking a 31.6% year-on-year increase. This growth is a testament to the successful efforts by TNZ and its partners in making New Zealand an attractive destination for Malaysian travelers, particularly Muslim tourists seeking halal-friendly experiences.
TNZ’s research indicates that Malaysian visitors are drawn to New Zealand for its stunning landscapes, warm hospitality, and unique wildlife experiences. Additionally, the popularity of self-drive holidays, which offer the flexibility to explore New Zealand’s natural wonders at one’s own pace, has further boosted its appeal. From snow-capped mountains to pristine beaches, New Zealand provides a variety of options for adventure-seekers and nature enthusiasts alike.
Inclusive Travel for Malaysian Muslims
Speaking at the campaign’s launch in Kuala Lumpur, Wafelbakker highlighted New Zealand’s dedication to creating an inclusive environment for Muslim travelers. “We are committed to providing an inclusive and welcoming environment where Muslim visitors can enjoy our beautiful landscapes and unique experiences with ease,” said Wafelbakker.
This commitment is evident in the thoughtful details integrated into the campaign. Halal food options, prayer facilities, and Muslim-friendly accommodations are now more accessible than ever, ensuring that Malaysian Muslims can explore New Zealand with confidence and comfort. The collaboration with Klook, a leading travel platform, further enhances this experience by simplifying the booking process for halal-friendly travel packages.
From adventure tours to cultural experiences, the campaign is designed to meet the diverse interests and preferences of Muslim travelers. Whether it’s exploring the geothermal wonders of Rotorua or embarking on a whale-watching expedition in Kaikoura, Malaysian Muslims can now do so knowing that their needs are fully accommodated.
Exploring New Zealand During Off-Peak Seasons
One of the key aspects of the campaign is its focus on driving tourism during New Zealand’s off-peak seasons—spring, autumn, and winter. While New Zealand is often viewed as a year-round destination, these quieter seasons offer a unique charm, with fewer crowds and plenty of opportunities to experience the country’s natural beauty in peace.
These seasons also align with key Malaysian travel periods, such as Hari Raya in 2025 and the school holidays in May, September, and October, making it an ideal time for Malaysian Muslims to visit. During these off-peak months, visitors can enjoy activities like stargazing in the dark skies of the South Island, whale watching off the coast of Kaikoura, and exploring the country’s rugged national parks without the usual tourist rush.
Wafelbakker noted that New Zealand’s off-peak seasons not only offer exceptional experiences but also provide value for money. Travelers can take advantage of lower prices for accommodation and activities, while still enjoying all that New Zealand has to offer.
Klook’s Role in Muslim-Friendly Travel
Klook, one of Asia’s most popular travel platforms, plays a pivotal role in making this campaign a success. The platform offers an array of experiences that cater specifically to the needs of Muslim travelers, making it easier than ever for Malaysian Muslims to plan and book their ideal New Zealand getaway.
Sarah Wan, Klook’s General Manager for Singapore, Indonesia, and Malaysia, expressed her excitement about the collaboration. “New Zealand is a destination rich in natural beauty and cultural experiences, and we’re excited to make it more accessible to Muslim travelers from Malaysia,” said Wan.
Through Klook, travelers can book halal-friendly tours, accommodations, and dining options with just a few clicks. The platform also provides detailed information on Muslim-friendly services, such as the availability of prayer facilities and halal-certified restaurants, making it a one-stop shop for all travel needs.
This partnership with Tourism New Zealand is a reflection of both organizations’ commitment to offering seamless, enjoyable travel experiences that cater to the diverse needs of their customers. By removing the hassle of finding halal services, Klook ensures that Malaysian Muslims can focus on enjoying their New Zealand adventure to the fullest.
Unique Experiences Await Muslim Travellers
New Zealand is renowned for its breathtaking natural beauty and outdoor adventures, and Muslim travelers from Malaysia are in for a treat. Whether it’s exploring the stunning fjords of Milford Sound, soaking in the geothermal wonders of Rotorua, or embarking on a cultural journey through Māori traditions, New Zealand offers something for every type of traveler.
For those seeking adventure, the options are endless. From bungee jumping off the famous Kawarau Bridge to hiking the Tongariro Alpine Crossing, New Zealand’s diverse landscapes provide the perfect backdrop for thrilling activities. Wildlife enthusiasts can enjoy whale watching in Kaikoura, swimming with dolphins in the Bay of Islands, or observing the unique bird species that call New Zealand home.
Cultural experiences are also a highlight, with many opportunities to learn about the rich Māori heritage that shapes New Zealand’s identity. Visitors can attend traditional pōwhiri (welcoming ceremonies), explore ancient pā sites, and even try their hand at weaving or carving Māori art.
A Warm Welcome for Malaysian Muslims
As more Malaysian Muslims look to explore the world, New Zealand stands out as a destination that not only offers incredible natural beauty but also goes the extra mile to ensure an inclusive, welcoming environment for Muslim travelers. Through its partnership with Klook, Tourism New Zealand is making it easier than ever for Malaysian Muslims to plan their dream trip, complete with halal food options, Muslim-friendly accommodations, and unforgettable experiences.
With its breathtaking landscapes, rich cultural heritage, and diverse range of activities, New Zealand is a destination that promises to leave a lasting impression on all who visit. For Malaysian Muslims, the new campaign ensures that every aspect of their journey is catered to, allowing them to experience the best of New Zealand with ease and comfort. Whether traveling during off-peak seasons or seeking unique, Muslim-friendly experiences, Malaysian Muslims can look forward to an unforgettable adventure in the Land of the Long White Cloud.
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