As the UK’s leading wings chain, WNGZ, sets its sights on an ambitious expansion strategy, it’s not just about spreading wings across the nation. With a goal to launch 100 stores by 2025, WNGZ is a testament to innovation and adherence to Islamic finance principles, catering to a diverse and growing market of halal food enthusiasts and ethical investors alike. Founded in late 2021 by dynamic duo Arif Ahmed and Zahirul Islam, WNGZ has swiftly become a cornerstone of the UK’s quick service restaurant (QSR) scene, with outlets in Poplar, Clapton, Camden, and Mile End already winning the hearts of local foodies.
The secret sauce to WNGZ’s success isn’t just in their delectable, American-style chicken wings or their eight signature sauces that keep customers coming back. It’s also in their founders’ vision of integrating Islamic finance principles into their business model, ensuring that growth is not only rapid but also responsible and inclusive. This approach aligns with the increasing demand for ethical and halal food options, positioning WNGZ at the forefront of a burgeoning market.
Arif Ahmed, WNGZ’s Operations Director, leverages his extensive real estate acumen to select prime locations for new outlets, ensuring that each WNGZ restaurant is not just a place to eat but a destination. Meanwhile, Zahirul Islam, the Finance & Legal Director, employs his expertise in business and Islamic finance to foster a sustainable expansion model that appeals to a broad audience, including ethical investors and halal-conscious consumers.
Beyond their mouthwatering wings, served in portions fit for all appetites, WNGZ prides itself on a diverse menu that includes burgers, loaded fries, shakes, and vegan options like cauliflower wings, ensuring there’s something for everyone. Their commitment to being fully halal-certified and offering plant-based choices reflects a deep understanding of modern dietary preferences and ethical considerations.
The décor of each WNGZ outlet mirrors the vibrant, eclectic energy of urban life, with each location boasting a unique identity yet unified by the classic American-style ambiance. This attention to detail extends to their franchise model, inviting individuals who share their vision for growth, inclusivity, and community engagement to join their expanding family.
As WNGZ gears up for their next phase of growth, with a pipeline of stores already planned for 2024/25, they’re not just offering a taste of America’s favorite snack. They’re building a community around shared values, ethical eating, and the universal love for good food. For those looking to embark on a franchise journey or expand their portfolio with a brand that stands at the intersection of taste, ethics, and innovation, WNGZ represents a golden opportunity.
In a world where the appetite for halal, ethical food options and Islamic finance is growing, WNGZ’s expansion is not just about opening new stores. It’s about setting a new standard for what it means to be a successful, socially responsible QSR brand in the UK and beyond.
Author
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Hafiz Maqsood Ahmed is the Editor-in-Chief of The Halal Times, with over 30 years of experience in journalism. Specializing in the Islamic economy, his insightful analyses shape discourse in the global Halal economy.
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